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I have come to notice, in my time in the blogosphere and at conferences, that other bloggers react differently to the idea of having multiple blogs. Some of the reactions that I tend to get when I say that I have three blogs:
(Shock, with no words.)
“I can’t even keep up with one blog. How do you do three?”
“That’s so cool. I’ve been thinking of starting another blog.”
“I have multiple blogs too.”
“Oh, that’s cute. I remember way back when I only had three blogs.”
I would not be truthful if I said that I never regret having multiple blogs or that I don’t dream of selling one or two of them off. But, all that aside, I do love it and I think it can be good to have multiple blogs.
10 Benefits of Having Multiple Blogs
1. Explore multiple niches. If you have a blog that has a narrow niche focus, it can sometimes make you feel trapped if you suddenly have another niche interest. For instance, if you blog about affordable fashion, you might get bummed that you feel like you can’t talk all about the amazing pies you’ve been making.
(A work around for this can be to have one site, but with multiple niche areas within it, all working like their own blogs.)
2. One place for professionalism, one place for yourself. Many people that have multiple blogs, like myself, have one blog where they share more about themselves and other blogs that are more informational in nature. Sometimes, it’s nice to have a blog where you can post about black jelly beans, They Might Be Giants songs, and a Disney World trip.
3. Establish a brand. Having multiple sites that have the same feel can help you to establish yourself (and your blogs) as a brand. One example that comes to my mind is Tsh from Simple Mom. She has multiple sites that have established her branding as simple living.
4. Increased revenue. Not only does it give you the chance for more ad space, but it can also just help you to be better known and (perhaps) be approached more for ads, paid reviews, sponsorships, and the like.
I have all of my advertising information for all of my sites together in one document. So, when someone asks for advertising information for one site, I just send them that document. Often, when they see that I have discounts for advertising on multiple sites, they go for one of those options instead.
5. Cross promotion. As long as it’s applicable, you have the possibility of promoting content from one site on another site. I also like to do this on Facebook by sometimes posting links to homeschooling posts I do here onto the Facebook page for The Homeschool Classroom, for instance.
6. Diversification. It’s always a good idea to diversify when you have the ability to do so, especially if you are in a very specific niche. Sometimes, things get unpopular or out dated. If your blog was all about one of those things, you might be out of luck.
Or, maybe you’re wanting to monetize, but you find that your blog just doesn’t really fit well for monetization. By having another blog, you could work specifically toward sometime that might monetize better.
7. Larger name recognition. I have people who know me from all of the sites, but I also have even more people who specifically know me because of only one of my sites.
8. Increased credibility. Having more sites doesn’t actually make you more credible. But, it can sometimes give that impression.
9. Larger social media reach. If you have something that you really want to promote, having access to all of the social media accounts for four sites, for instance, is typically going to give you a larger reach than just one site.
Of course, that isn’t always the case. If you had one site with 10,000 Facebook fans, you will have more reach than four sites with Facebook fans of 20, 145, 300, and 3,000. On the whole, however, it just makes sense that it might be the case.
10. The chance to connect with new people. I love getting to know new people, and branching out into other blogs (particularly ones with multiple writers) has helped to not only meet new people, but to make some really wonderful friends.
Are you a blogger? If so, how many blogs do you have?
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I have 2 sites. Makes it interesting to keep up with, that is for sure. 😉
I never thought the day would come when I would have multiple blogs as I used to have a hard time keeping up with one. I now have 3. I have one that I use for homeschool and family (recipes, craft and activity ideas, etc.) and another that is exclusively adoption. I also have a professional one for my writing, but I rarely update it.
I really need to have multiple blogs vs 1 blog but that requires me to come up with new blog names and designs for them and buying domains 🙁 so I just keep everything at the one.
I always think that is one really hard part of starting a new blog — the name, the design, etc. It gets so complicated to start one in a good way, rather than just slapping something together.
Do I get to say I have multiple blogs if I’m not writing on any of the others anymore? =p
Clearly I’m one of the “I can barely keep up with one!” people.. maybe someday I’ll get back around to the others.. in the meantime — good job keeping up with yours!
There was a time when I had two blogs, but it was really hard for me to keep up with both. Lately I have been thinking about starting to use my second one again (it’s a faith/devotional type blog) but I haven’t made any decisions. I do struggle just keeping up with the one that I have.
I have two sites but I’ve kind of forgotten about one of them. 🙁
I have never thought about having multiple blogs. Not sure I have the time or energy now, but it’s good to think about!
I’m still curious as to how you find the time to maintain them all, do housework, homeschooling and have littles. I have two kids under 2 and I’m exhausted! I have one blog not yet monetized and I’m not sure I have the stamina to make that happen yet! (Even though financially, I really need to.)
-Jasmine
I’m really serious here on the blog when I frequently say that I don’t sleep enough. So, that’s a key for grabbing a few more hours out of the day. 😉
On the housework front – I just don’t keep house as well as I should. But, I also get a lot of help from my husband and the kids, although I’m still the primary person that takes care of it.
Now, as far as having littles at home, I don’t think I could do it like this if my kids were still littles. I have been in your situation of two kids under two, and this all would have been too time consuming at that point in my life, I think. Nowadays, my littlest one will be eight later this year. So, that definitely makes it different around here for my time.
I have 2 (and have partnered up on a 3rd.). It’s reallyyyyyyyyyyyyy hard to keep up with all 3, I find, while homeschooling, trying to maintain a house, and doing some occassional work as well!
This is my first time to participate, but not my last! I hope you enjoy my top 10 totally random thoughts.
http://wendy-homeschoolingblessings.blogspot.com/2012/07/10-in-10-ten-totally-random-things-on.html
Glad to have you joining in this week, Wendy! 🙂
I’ve had different blogs, but I usually have one that I maintain more than the others. Right now I just have two, one for homeschool and one for writing craft and whatever other randomness I need to get out. I started in the reverse, with an older blog under my name, shifted focus to the homeschool one, now I’m back writing on a personal one on the side. If I don’t separate them, I’m all over the place and I find my writing suffers for it. I might have even had a football blog at one time . . . just to get that out of my head. 🙂
I’m glad you posted this today! I’ve been thinking about multiple blogs and wondering if there might be a benefit to doing it that way.
“Oh, that’s cute. I remember way back when I only had three blogs.” That one cracked me up 🙂
You saying that it cracked you up made me giggle. 🙂 So — thanks for that!
I have quite a few blogs but only 3 I regularly update at the moment. It can be hard to find the time but I really enjoy having different places for different ideas.
Thanks for hosting this get together!
P.S. very good advice for new bloggers like me! Are you open to my asking you some questions about the business side of blogging?
If you want to send me some general questions (or reply with them here), I can see if they are something that I can incorporate into a blog post.
If you have a burning question or two that pertains to your own blog, then I can try to answer it, but it might take me a little bit to get back to you.
If you have a whole slew of questions that pertain specifically to you and your blog, then you might look into consulting: http://www.tinyowldesigns.com/consulting/
I <3 and needed this post. I have two blogs. And I often feel very awkward when I share that. Or that there might be a perception that clearly I'm a little too into myself…and what I have to say. But the purpose of my blogs are very different. My first is all about our journey with catastrophic epilepsy. My second is more focused on our homeschooling journey. Sometimes what I have to share does overlap. But most of the time…they are very different and fill very different roles. In my life and in the lives of those that have connected with me.
Anyway…
I love that you validated me. 🙂
…danielle
Thank you so much for sharing this, Danielle! I really appreciated your comment — it meant a lot to me. 🙂
This is a good post, Angie. I’ve struggled with this (obviously) and even now, just doing one blog, I struggle with it. Because sometimes I *do* want to post about black jelly beans and Disney World.
I don’t know what I think is best (for me). I miss the two outlets. But I do NOT miss the social media-ness of 2 blogs. All that extra stuff is what wore me out. And took over my writing.
*sigh* Good post–makes me think. 🙂
a
I can’t imagine how hard it was to make the decision that you did, Amanda. But, I totally hear what you’re saying about some of it being all the social media stuff. I love how it’s possible to get my writing out to more people now, but I sometimes miss the days when I wrote a blog post, published it, and that was it. It was more about writing than it was about promoting.
Thanks for stopping by. I can’t wait to meet you in October!
I used to have separate blogs for different things, but I never updated some of them. Now I have MY main blog (LifeintheWhiteHouse.com) and then our family blog, which I update with pictures of our kids and things going on for family members.
I can’t have multiple blogs, but if I drink a glass of oj and wait an hour I can write another.
Oops, sorry, I broke the rule and didn’t post a 10 thingy…Hey, I’m old!
That’s okay, I got it when I had to grab some others off the list. You’re welcome to join in the next time you get a top ten list though. 🙂
Added an old one – “Ten Wishes” some might be considered off color, if this is a rated PG link could be borderline. delete, I won’t be insulted. Really pretty mild, but I know some linkys are…well just a heads up.
Whew – I think at least one word in that post made it a little more than PG. 😉 I took it down because the links need to be family friendly, since many of the people clicking through the links might have kids around.
(If you link up in the future, just keep the family friendly nature of it in mind, and make sure to link back to Top Ten Tuesday in your post. Thanks so much!)
Oops – my brain was obviously not functioning fully, so I put my name instead of the name of my post for my top 10 entry in the list. 😛 Feel free to edit it if you are able and change it from “Jacquie” to “My 10 Favorite iPhone Apps”. 🙂
Changed it up for you, Jacquie. 🙂 Thanks for linking up!
When I started out, I had two blogs and a main website that promoted them. Then, I added four more niche blogs. It was so overwhelming. So, I narrowed my focus, combined them into one at Meet Penny, and now use my extra ideas to guest post in other places. It works best for me at this stage in life.
BTW, was so fixated on the ebook yesterday that I completely forgot to link up. LOL
Neat Post! I have 4 blogs and 2 websites currently up with another blog in the works and other ideas brewing.
i have a webpage on administration procedures in my country and a blog linked to it. But, I also have a SAHM blog, in my mother language, as well as in English, so that’s 3 blogs in total, one for serious topics, and 2 for fun :). A lot of work, but a pleasure, as well!
I have 2 sites! 🙂