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You can be writing amazing content on your site, but if your blog design is an issue, people might not stick around. I know, that stinks, doesn’t it? It should be all about the content. But, there are just some things that will turn people away or maybe not turn them away, but could make it harder for them to stick around.
Now, mind you, I’m not going to promise that I’m perfect at any of these with all of my blogs. Because life is just like that.
10 Tips to Consider for a Good Blog Design
1. Say no to things auto-playing. This is one of those ones that actually makes a lot of people just immediately leave. It’s a pet peeve for a lot of people. I have to admit that I don’t notice, but that’s only because I mostly use my computer with it on mute. This means that when it’s not muted and I come across music auto-playing or the like, it’s all the more disconcerted. Auto-playing video isn’t a great thing either.
2. Your site is difficult to navigate. Visitors should have a pretty good idea of how to find things they are most likely to be looking for without having to search. People, as a whole, have short attention spans online. If they have to look for very long, they’ll try to find it somewhere else instead. Navigation bars are a great way to help people get around. (My limited ability to have navigation is part of the reason that I’ll be doing some design tweaking in the near-ish future.)
Or, sometimes there’s just too much navigation. If you have so much in your navigation that it is overwhelming and will make someone’s eyes glaze over, you may need to scale it back.
3. I want to share your posts on social media, but you don’t make it easy. Social media sites can be wonderful referrers. The best way to get your things shared, however, is to make sharing as easy as possible. Social media sharing buttons at the end of a post (or floating to the side) are the best, as a reader isn’t as likely to scroll all the way back to the top after reading, just to share it.
4. There are way too many ads. Most bloggers would love to be making decent money off of their blogs. However, don’t strive for this by making your visitors wade through ads to find the content. You’ve been to those blogs, haven’t you? It’s not fun and it probably didn’t make you want to come back.
5. We have no idea who you are. A lot of visitors want to have some clue who is writing the blog. An “About Me” type of page is ideal for this. But, even if you don’t have an “About” page, consider at least having some information in your sidebar.
6. I want to subscribe to your blog or follow you elsewhere, but I’m not sure how. Use some handy dandy social media icons and link them up on your blog (in your header, on a sidebar, etc) to make it easy for people to subscribe to your blog or follow you wherever you happen to be on social media sites. (If you don’t have any social media buttons, this site is a good place to find some. Just be sure to check out their terms of use before grabbing them.)
7. I’m overcome by the giant blocks of text. Remember when I said that people (as a whole) on the Internet have a short attention span? It really is true. And, if they go to a site and see a post that is well organized and text is broken up, they are more likely to read it than if the same post was one giant block of text.
(I know this may go more toward content than design. Just remember, however, that how your content is presented is part of your design. It can add to it or it can greatly detract from it.)
8. There are no pictures. I know that a blog should need pictures, but think about how you feel when you go to a blog with absolutely no pictures. It can make the text part of the content seem overwhelming. Shoot for using at least one picture per post. If you don’t want to use your own pictures, then you can look for creative commons pictures that give the proper permissions for what you want to use them for.)
This should really go without saying, but I’ll do it anyway…
If you don’t have pictures to use, it is never appropriate to just grab pictures from other blogs, Pinterest, or really anywhere else without permission from the original owner. I don’t care how appropriate it is for your post, if it’s not yours and not specifically released for that type of use, don’t just use it without asking.
9. Watch your fonts. You don’t really want to use any fonts that are going to be hard for people to read or they might just click away without even giving your content a try. Problematic areas could be having your font too small, using a fancy or highly decorative font for the content (fine for header or maybe even sidebars titles, not so much for content), light font on a dark background, or (even worse) dark font on a dark background/light font on a light background.
Rule of thumb: If you think your Mom or Grandma might complain about having a hard time reading it, you may need to do some font work. If it’s not comfortable to read for an extended period of time, then change things up.
10. You’ve left your readers in category overload. It’s best if you can limit yourself to 7 – 10 categories. On both Many Little Blessings and The Homeschool Classroom, I have set up main categories and then each one has subcategories. This way, readers don’t have to be overwhelmed by a list of 50 categories to choose from.
This is most definitely not an all inclusive post. Please share some of your best tips for a good, user-friendly blog design in the comments.
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Stephanie @ Harrington Harmonies says
Angie, this is a wonderful list. I am actually gonna use it as a little check list to double check my blog design. I designed my blog myself, so I am always looking ways to improve it, especially the navigation. Thanks for hosting top ten, it’s my favorite link up!
andrea says
Great suggestions – I’ll be giving my blog a quick look over and will do a little housekeeping. Thanks especially for the iconfinder link. I’d been wondering where people got their from. 🙂
Angie says
Glad to have been a help with the icon finder! 🙂
Tricia @ Hodgepodge says
Fabulous, practical list with links to more resources!
Black Tag Diaries says
love this list angie! so helpful!! my blog is in desperate need of a makeover and i’ll definitely be referencing this post!! thanks for hosting!! xoxo -julia
Martianne says
“Hello. My name is Martianne Stanger. I am a Bad Blog Designer.” So now that I have confirmed my addiction (blogging) and my failure (design), I will have to start giving a critical look at THH with some of your tips in mind. Thank you.
Angie says
Your comment made me burst out laughing.
You can do it! 🙂
Emily says
Great list. Thank you! I’m in the process of moving from blogger to wordpress and looking at themes (UP TO MY EYEBALLS in themes) – so it is perfectly timed post for me as I begin to set up house.
Angie says
I’ve used Genesis and Thesis and like both, though I’m using Genesis more now than Thesis. Good luck!
Laurie Collett says
Great tips! Thanks so much for the helpful post & for hosting the linkup, & God bless!
Dominique@Dominique's Desk says
Great tips.. another one which I would like to add is that the blog template chosen should be easy for the end user(blogger) to manipulate on his/her end if he wishes to change the colours/ width etc to fine tune the blog.
Angie says
I totally agree. When I have done designs for others, I have often suggested that they let me use a template that is easier for them to make changes later, if they want to.
Jenny says
Great list. I hate when I open a blog and music starts playing or there is an ad video that starts. Sometimes I forget my sound is on and it scares the crud out of me. LOL!
I need to add the social media share buttons to my blog.
Angie says
Yeah, I’ve definitely been scared by some music or an ad before. It’s just startling.
Martianne says
Might I request a Top Ten on why or how to move from blogger to wordpress?
Angie says
Great suggestion! I’ll have to write myself a note to tackle something like that.
Victoria@Snailpacetransformations says
Thanks for the tip about icon finder! I have been wanting to make my social networking buttons look better in my side bar but had no idea how everyone was getting the icons!
kelli- AdventurezInChildRearing says
great list – I pinned it and will be sharing!
Angie says
Thanks so much for pinning it! 🙂
Karri Reiser says
Great tips! I think I had better look at my categories and clean those up. Thanks for the incentive.
Lauren says
This is a really great, comprehensive list! Pinning it!!
Angie says
Thanks for pinning it – I appreciate it!
Erika says
I love this list. Thank you!
I just revamped my blog and while I really like my navigation (drop down menu), I discovered one major problem: it doesn’t work in IE! I know I hate it when I visit sites where things don’t work, so that’s my big project right now.
stacey @ www.gettingthroughtheday.com says
This is a great list! I agree with all of them! It’s not fun to get bogged in text or ads or not be able to find what you’re looking for.