Although I’ve never managed to get the elusive invite to a Disney Social Media Moms conference, I recently was invited to attend one of their Disney Social Media Moms on the Road events in Chicago. Not only did I get to attend a half day conference, complete with an appearance by Mickey Mouse, but I also got to have a night on my own in Chicago. Fun!
I got to go to Tiffany & Co., where I was a good girl and looked only with my eyes. But, when I headed into a Kate Spade store, I was a little more hands on. I ended up leaving Chicago the next day with a Disney Social Media Moms on the Road Conference and my first Kate Spade purse.
While the conference was different than other conferences that I’ve been to in the past, which typically span several days, I still left with some great takeaways. I thought they might be fun to share as well. This is a mixture of takeaways from all of the morning’s speakers.
Eleven Takeaways from the Disney Social Media Moms on the Road Conference
1. Don’t just build your following through information. Try to build your platform on emotion to keep people coming back.
2. You don’t need to be famous to be unforgettable.
3. Treat your readers like friends. Focus on the relationships you want to create.
4. Find ways to make content work across many platforms. Try to repurpose the things you are creating. Maybe that means that you write a post about something and then find a way to make a video about it, just as an example.
5. Having cool things to share is one thing, but it’s about how you tell the story.
6. Don’t be afraid to show your readers some behind the scenes types of things. One of the most popular series ever on the Disney Blog was their series of 43 posts that showed behind the scenes work on the New Fantasyland.
7. Have an editorial calendar. Maybe even have one for each of your social media platforms.
8. Keep priorities when building your business or brand. Family, sleep, exercise, eat well. Then create.
9. Start using video on your site.
10. Don’t think about followers, posts, or likes. Think about the relationships that you intend to create.
11. Real trumps perfect.
|Angie, a domestically challenged nerd and mom of three very fun kids, is the founder of Real Life at Home, the combined home of the former sites Many Little Blessings, The Homeschool Classroom, Catholic Printables Online, and Catholic Mothers Online. Angie also listens to music every chance she gets, writes eBooks, loves Pinterest, begrudgingly uses Google+, and occasionally sleeps.|